Born in Singapore, bred by the world, Lee received her tertiary education in Strategic Design & Management from The New School’s Parsons School of Design.
She seeks to identify problems, create a structural framework through ideation rapid-prototyping and uncover solutions through a concise design thinking approach – but in reality, she’s most adept at putting out start-up fires and sidestepping surprise walls.
Frightfully curious, she is an involuntary problem solver, an erudite of daily trivia, thriving on finding solutions to everyday problems.
An independent filmmaker who loves her chicken rice as much as she is obsessed with her cameras, Joy Lee is the director behind award-winning films such as That’s WICKED! which premiered at the 2012 International Documentary Film Festival in Amsterdam.
In the daytime, Joy channels her creativity into her role as a Creative Director at A Space Between, straddling between content and communication to create a unique voice for the budding brand. When night falls, she can be found out and about experimenting in filmmaking. Having recently premiered her latest documentary series Fade to Black, Joy shows no sign of slowing down in her creative pursuits.